Art, framed by technology

A 3D configurator that redefines fine art collecting, blending craftsmanship, technology, and elegance into a seamless interactive shopping experience.

See it live

Youtube

Platform

Web

Technologies

Woocommerce, WebGL, ThreeJS

Duration

6 months

Project Challenges

One of the core challenges was translating the sensory and emotional nature of fine art into a digital format that still felt intimate and tangible. Kilford’s audience values precision, beauty, and the craftsmanship behind each piece — and the platform needed to reflect that.

Creating a real-time 3D configurator inside WooCommerce introduced a layer of technical complexity rarely seen in art e-commerce. Each product variation — including frame material, size, and finish — had to render instantly with lifelike quality while maintaining performance across all devices.

The team also faced challenges ensuring the integration with Moloni’s invoicing system worked seamlessly alongside custom order logic and multilingual support. Balancing innovation, high performance, and a minimalist aesthetic required meticulous engineering and close collaboration between design and development teams.

Solutions

Buzzvel’s approach was centered around merging artistic precision with cutting-edge technology. We designed and built a custom 3D configurator powered by WebGL and Three.js, integrated directly into WooCommerce. This allowed users to preview artworks dynamically, rotating and adjusting their selections in real time before finalizing an order.

To ensure high performance, our engineers implemented lazy-loading strategies, smart caching layers, and selective rendering techniques that kept the site fluid even under heavy graphical load. On the backend, the Moloni API integration automated invoicing and order management, saving valuable time for Kilford’s operations team.

The site’s multilingual foundation, powered by WPML, opened Kilford to international markets. Every visual and interactional detail — from motion to typography — was crafted to echo the brand’s refined artistic essence while maintaining technical precision and scalability.

Results

The launch of the new Kilford Studios platform marked a defining moment for the brand’s digital evolution — transforming its website into an immersive gallery where art is not just seen, but experienced.

The 3D configurator became the centerpiece of the user journey, increasing engagement and giving collectors the confidence to personalize and visualize their prints before purchase. Performance optimizations reduced loading times, while the seamless checkout experience helped increase conversion rates and customer satisfaction.

Behind the scenes, the automation of invoicing through Moloni streamlined daily operations, freeing the team from repetitive administrative work. The result is a platform that not only reflects Kilford’s artistic vision but also sets a new benchmark for fine art e-commerce, combining beauty, technology, and performance into a single, timeless experience.