The local culture belongs to the world
A digital marketplace that elevates Portuguese craftsmanship, uniting tradition, storytelling, and technology into a bold, modern, and high-performing e-commerce experience.
Project Challenges
Buzzvel was tasked with a foundational challenge: to build RA-RO's entire digital presence from the ground up. This meant not only developing the platform but also defining its visual identity, user experience, and content strategy. Our goal was to translate the authenticity of Portuguese artisans into a digital format that felt both modern and authentic.
We had to design a system that celebrated individual producers within a unified brand, and balance our bold, editorial design vision with the technical requirements of a high-performing, scalable e-commerce site.
Solutions
Our approach was holistic, blending strategic design with technical execution. We began by designing a complete visual identity and user-centric interface, using editorial layouts and immersive photography to make each product and producer the hero. To bring this design to life technically, we engineered a custom system within Shopify for producer content management, allowing for unique visual storytelling.
We built a complete catalog with intuitive filtering and curated collections to facilitate discovery. On the backend, we integrated N8N to automate logistics and communications. Every detail, from the UI micro-interactions to the platform's content, was crafted by Buzzvel to create a cohesive and captivating narrative.
Results
The launch established RA-RO as a premier digital stage for Portuguese craftsmanship. The custom producer profiles and engaging interface significantly increased user engagement and conversion rates.
The design, built on a performance-optimized platform, ensured fast loading times and a seamless user journey from discovery to checkout. Behind the scenes, the automated workflows streamlined operations. The result is a testament to Buzzvel's integrated methodology: a scalable marketplace that successfully blends narrative, design, and technology into a single, compelling experience.
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