The local culture belongs to the world
We transformed Portuguese craftsmanship into a global marketplace. A digital home where seven centuries of tradition meet contemporary demand and convert.
Project Challenges
RA-RO wanted a platform that honoured Portugal’s artisan heritage. They arrived with a defined brand, a clear story, and a mission rooted in cultural preservation. What they needed was the technical execution to scale that vision online.
The brief was demanding. Translate an established identity into a high-performing experience. Respect the content strategy. Serve two languages and two audiences. Balance cultural depth with commercial clarity. Make handmade feel premium, not improvised.
This all had to happen on Shopify, showing that storytelling and commercial performance can work together. Most marketplaces make artisans look the same. RA-RO needed a platform that made each one unforgettable.
Solutions
A digital experience that protects the brand’s intention
Within RA-RO’s identity, we designed a Shopify experience that feels curated and editorial. Large photography, confident typography and bold layouts ensure each piece is presented as a cultural artefact rather than a simple product.
An architecture that converts curiosity into commerce
We created a bilingual platform in PT and EN that preserves RA-RO’s content strategy while improving usability. Navigation is organised by Portuguese regions. Collections follow craft traditions. A rarity system, from UNSUAL to UNIQUE, is integrated into browsing and discovery.
Artisan profiles became decision-making tools. Regional narratives became SEO value. Product pages became editorial features. Everything runs naturally within Shopify.
Technical execution focused on performance and scale
We built custom modules for artisan storytelling and optimised product discovery flows. The bilingual checkout feels seamless. Every technical decision balanced aesthetics with performance, because a beautiful experience only works if it is fast.
Implementation that maintains the brand’s voice
RA-RO’s tone is cultured, confident, and rooted in heritage. We translated that voice into a consistent content system across the entire platform. Both languages convey the same clarity and intent.
Results
RA-RO became the digital reference for Portuguese craft. The vision they imagined was executed without compromise.
Engagement metrics exceeded heritage e-commerce benchmarks. Their editorial approach drove longer sessions, deeper product exploration, and higher cart values. The rarity framework created urgency without pressure. International audiences converted, demonstrating that cultural authenticity translates into commercial success.
RA-RO owns its niche. The platform proves that cultural preservation and commercial growth can coexist. It is ready to evolve as their artisan community expands.
We did not reinvent RA-RO’s vision. We gave it the digital foundation to thrive globally while staying unmistakably Portuguese.
This is how tradition scales in the digital age.
-1-normal.webp "Ra-Ro")
-1-normal.webp "Ra-Ro")
-(1)-1-normal.webp "Ra-Ro")
Related Projects
Viplant
E-commerceWe created a new website for VIPLANT with the main aim of enhancing the user experience, extending the quality of the physical purchase to the digital environment.
Azulfy: AI-Powered Satellite Monitoring
SaaS Web ApplicationAzulfy is an application that uses artificial intelligence to analyse geospatial satellite images, promptly notifying the authorities in each municipality of potential pollution problems.
Subscribe to
Our Newsletter
Join 1,000+ people and receive our weekly insights, tips, and best practices.
Success!
Thank you for subscribing to Buzzvel's
Newsletter, you will now
receive amazing
tips and insights weekly.
