Build React Applications with Built-in Server Rendering and Routing.
A React framework that provides the architecture and optimizations needed for production web applications.
A few words about this technology
Next.js is a framework built on top of React. While React handles the user interface, Next.js provides the surrounding infrastructure required to build a complete web application. It manages file routing, data fetching, and page rendering out of the box. By executing code on the server before sending it to the browser, Next.js ensures that search engines can accurately index page content and that users experience fast initial load times.
Technology greatest strengths
Server-side rendering (SSR)
Generate HTML on the server for each request, ensuring search engines can read the content immediately upon page load.
Static site generation (SSG)
Pre-build pages during deployment to serve flat HTML files globally via a CDN, significantly reducing database load.
File-system routing
Define application routes simply by creating folders and files within the directory structure, bypassing complex routing configurations.
Image and font optimization
Automatically resize and compress images, and load fonts without causing UI layout shifts, directly maintaining Core Web Vitals.
Server components
Write components that execute and query databases securely on the server, reducing the JavaScript bundle sent to the user's browser.
Built-in API routes
Create backend endpoints within the same codebase as the frontend to handle form submissions, data queries, or external webhooks.
Automated code splitting
Load only the JavaScript required for the specific page being viewed, preventing large application bundles from slowing down navigation.
Incremental static regeneration (ISR)
Update pre-built static pages in the background as traffic arrives, keeping data current without requiring a full site deploy.
We use Next.js to launch high-performance, SEO-ready web products that convert earlier in the customer journey. Its built-in rendering and optimization model helps us improve discoverability, reduce bounce risk, and ship production-grade frontends with predictable speed.
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